Study Task 4 - Triangulating

1. A paragraph that shows the ability to triangulate between the four texts.

In the 1964 first things first manifesto the signatories talk about the mass amount of advertising that designers are being designated to, they say that there are vast amounts of other things that should be spending their time designing. They also say that they want to pursue work that is more long standing more worthwhile. 
'we are proposing a reversal of priorities in favor of the more useful and more lasting forms of communication.' (Garland.K, 1964)

In the reviewed version of 2000 the signatories have more of an urgent message for example, 
'There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention.' (Adbusters, 2000)

This is in relation to the great rise in consumerist culture since 1964, causing pollution and devastation in exploited countries   through corporate elitism. The following manifesto tells of the great distaste of the corporate elite and how they have engineered these disasters through providing this culture.

'Corporations have become the sole arbiters of cultural ideas and taste in America. Our culture is corporate culture.' (Kalman.T,1998)

2. A paragraph that shows close analysis of an animation which relates to one of the texts.

In the animated series south park, a show noted for its satirical content, the episode 'sponsored content' features the characters of south park in a narrative whereby the relentlessness of corporate advertising reaches a point of artificial intelligence, I feel that this quote from the First Things First manifesto points towards what Trey Parker and Matt Stone were trying to get across in their animation - consumerism and advertising has made people very distrusting of each other as the idea of the individual and what they can get out of an interaction has taken over.

'it is changing the very way citizen-consumers speak, think, feel, respond and interact. To some extent we are all helping draft a reductive and immeasurably harmful code of public discourse.' (Adbusters, 2000) 

3. A paragraph that shows evaluation of one of the texts

Overall the manifesto 'Fuck Committees' is very accurate of it's time and still relevant today more than ever, Kalman makes an excellent point that in america, culture is bought and paid for, aswell as the fact that any art from creative minds is now deemed as 'content'.



4. A paragraph that shows your ability to paraphrase, summarise, or produce a ‘précis’ of one of the texts.


The first things first manifesto of 1964 carries with it a tone of dissatisfaction within the design industry with the work that they feel they have been 'deduced' to, 

'advertising have persistently been presented to us as the most lucrative, effective and desirable means of using our talents.' (Garland.K, 1964) 

To summarise one could say that the the manifesto is the first in a long line of statements that artists and designers have held dear since the beginning of the consumerist age - when their imagination, hard work and art became content.