Print Culture and Distribution - Lecture Summary

In this lecture it became known to me that because of print culture, the 'everyman' became able to own a piece of artwork - art became domesticated and was no longer reserved for the aristocrats, public elite etc. Print culture also allowed the working classes to produce their own culture rather than the elite designating what would be seen as the culture of the country.
In regards to print culture the industrial revolution brought acted as a catalyst for social change through the introduction of the printing press, and the working class producing and distributing their own material, forging their own culture. And with the means of production in the hands of the working class, 'pop culture' emerged - this was something that the elite detested and were afraid of.
In this lecture it was also brought forward that the reproduction of an image/a piece of art kind of devalues it or rather breaks up some of the mysticism and pretense that surrounds art.