When it came to compositing the character animation on top of the video footage I decided to scale down the footage and place the character in front of the the footage with a drop shadow falling of the footage behind him, a little bit like a projection going on.
The idea behind this and how it is relevant to the written part of this module is that there is this separation between the person in a society and the cultural artifacts around them and that there is a different approach to experiencing culture from person to person. I have shown this through using the social media format in combination with the smartphone using a thumb at the side of the screen.

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