Tuesday, 13 October 2015

Lecture 1 - notes on visual literacy.

In the first lecture of the programme i have learnt that we as a society- globally - share a common visual language of some form, the meanings of certain symbols and signs can change quite substantially when manipulated as this, depending on the manipulation taking place, can create many different interpretations based on cultural/contextual references.
i also learnt that while we all use visual literacy in some way, we may not be fully aware that we are using our visual literacy skills, for example - understanding a disabled parking sign or any road sign.
Visual literacy is the ability to interpret, negotiate and make meaning from information represented by an image.
Colour association also plays a big part in our understanding of visual literacy, for example, the colours blue and pink are often used for gender association.

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